What is the video marketing strategy to attract users in this exessive information age.
10 mins Spotlight #3 11:15 - 11:25
Session summary
As smartphones become more common, more SNS and apps are created.
Now we are living in an informational age with an exessive amount of information. Now it is up to users to decide which information to take in or not.
Even if you try to appeal to users in a traditional way talking about the merits of products and services, users will not find it appealing.
Digital marketing should make users to feel the urge to spread the marketing on their own instead of digital marketing stopping at the users.
We will introduce some actual video marketing materials that increases the users’s urge to buy the products and also the awareness of the company.
