What is the difference and important things between Japan and Asia in advertisement?
10 mins Spotlight #5 17:15 - 17:25
Sponsor
Speaker
Session summary
In Asian countries, cultures are of course different and marketing measures and advertising expressions are also different.
In many cases, Japan's winning pattern does not fulfill for clients' requirement. It is important to conduct localized marketing after understanding each local cultures.
AdAsia Holdings are having digital marketing business at 12 Asian 10 markets, while citing the point that creative and influencer marketing. In our session, we will introduce Asian "REAL" local circumstances and
examples.
