FYI Advertising is Dead. How to Survive in the Age of Content Abundance
10 mins Spotlight #6 17:25 - 17:35
Session summary
On BTS’s Twitter account, their simple selfies get retweeted 500,000 times. Considering that it’s not uncommon to find promotional Tweets receiving 50 RTs, we must face the fact that we possess only 1/10,000 content power, or that we’re being considered 10,000 times less significant. We must face the fact that ads and promotions are becoming more and more insignificant, irrelevant and powerless.
We all know that the dominance of television is over, and that the central media of our age is social media. So what is the communication that’s “befitting” our era? How can marketers survive in the age of Content Abundance where quantity and quality of content soars? We at CHOCOLATE have been producing branded content. And we think we might have glimpsed the future.
