Possibilities of fan database marketing at the point of user contact
Brand Only Breakfast #2 08:15 - 09:00
Sponsor
Speaker
Session summary
The real digital and multi-channelization of customer contact is
proceeding.
From the perspective of the company, contact with the customer is
diversifying more than ever before and is directly changing while at the
same time the method for managing this contact is fragmenting into commerce
members, email magazine members, store members, SNS followers, etc., such
that an integrated management method is not being used. This talk takes the
top 20% of the customers a company already has as “fans” and considers how
to strengthen the support this small number of fans, measures for improving
the LTV, and the application and development of new ways to generate
customers, such as “fans” creating “fans.” It is making happy the “fans”
that support the company’s products that they love and continue to use that
is the starting place for surviving the sophisticated information society,
which I believe must be discussed more deeply.
