About mobile marketing platform utilizing customers’ receipts
Breakfast 2 08:30 - 08:45
Sponsor
Speaker
Session summary
FeliCa Networks, Inc. has been providing Mobile FeliCa Platform since its
foundation in 2004.
Mobile FeliCa Platform was also adopted for Apple Pay in 2016.
In our presentation, we introduce our new mobile marketing services below,
which utilize customers' receipts.
(1) Receipt Analysis Platform Service
enables to analyze receipts by means of recognising purchase store, date
and identifying purchased products from receipt images.
(2) Checkout Data Service
provides normalized purchase data of various stores by utilizing receipt
images of the household bookkeeping app "Dr.Wallet".
(3) Receipt Reward Service
provides several functions in order to implement sales promotion.
