A good way to use digital marketing thinking from a creative perspective
Breakout #1 10:00 - 11:05
Session summary
Today,many companies are using Video Advertising as their Digital Advertising. Digital Video Advertising is effective when it is necessary to supplement needs of reaching potential audiences who do not watch TV commercials and it is definitely an effective method to communicate messages to the specific people who you want to reach. While existing mass media is integrating with the Digital media, we need to mention the difference of both marketing approaches. There are numerous attractive contents flooding in the digital world and for reaching consumers and in order to prompt them to stop their fingers and watch your video, there are many things you have to do. In this session, we will introduce how to take initiatives in digital marketing with creative perspectives based on our successful cases.
