The best way to increase the smile of customers in “My Own Customer Experience”.
Breakout #3 10:00 - 11:05
Session summary
A plurality of marketing tools and data corresponding to fragmented ranges exist within the company, thereby creating a division of customer experience. Therefore, many companies are faced with the problem of getting away from standing on a simple customer perspective that "What is your happy experience if you are a customer?" The current situation is that this task is being accelerated by the corporate environment that can only recognize customers as data or numbers of numbers.
Is not a person (a service provider) understanding a person (a customer), not a fragmentary data / numerical value?
I hope to start thinking together as to what is necessary to realize CX (customer experience) which makes customers smile (smile) enjoyment and enjoyment of customers (end users).
