Practices & Data-Driven Strategies for Achieving Marketing Goals
Breakout #4 11:20 - 12:25
Session summary
Supership provides a one stop solution built on an elaborate wealth of data that allows us to offer clients highly accurate, data-driven data marketing consultations from measurement planning to implementation.
In this session, we welcome Supership’s marketing advisor Daisuke Otobe who proposed the data marketing approach that utilizes the marketing strategy called Perception Flow Model. We will provide a comprehensive explanation of the method and points that directly lead companies to brand marketing success based on the most recent use case involving Saison Automotive and Fire Insurance.
