Examples of successful branding using short videos that appeal to the Millennials
Breakout #5 11:20 - 12:25
Session summary
GIFMAGAZINE, Inc. runs Japan's largest GIF platform. It has also worked on various projects targeting the smartphone generation that take advantage of the short and looping nature of GIF animations. Making use of videos is now essential to branding and promotion. This seminar will focus attention on the particularly prominent format of GIFs, discussing strategies for immediate, effective use while drawing on examples from prominent companies.
