Data driven marketing issues and solutions from the brand side
Data 18:25 - 18:55
Sponsor
Speaker
Session summary
To set an appropriate KPI for branding, a large amount of data to explore users' insights is essential. So we will confirm the basics of data collection and share the challenges seen by advertisers. We will introduce our core technology "Virtual PKI", which is the key to solving the problems we are getting with data collection. "Collect", "visualize" user data, and "utilize" it.
This time, we will talk about Sanrio Entertainment Co.,Ltd., Ms. Shiga senior citizen for the latest example of data analysis of Sanrio's potential target which is loved all over the world to bring that hint back home.
Let's consider digital marketing for the future and how to use data in the future together.
