Hirokazu Kai
HP Japan
Personal Systems Marketing, DIrector
For over 20 years, I'm responsible for various marketing centered on the IT industry. On the way, because I'm engaged as a launching member of the eCommerce business, activities in the digital domain increased, and both B 2 B and B 2 C experienced extensive experience. With the motto of utilizing technology into marketing unique to the IT industry, we are currently suffering from the excavation of multiple target groups of students, women, and executives, but also to develop new marketing activities to change their feelings and behaviors under development.
Session：Challenge to the Unknown Mars - Latest Brand Development and the Ideal Relationship with Agencies
