“Digital Shift” to “Global Shift” The age of globalization in the Japanese advertising Market
Insight #2 10:25 - 10:55
Session summary
Amidst a rapid population decline in the Japanese market, we are leaving Datashifting behind, and ushering in an age of Globalshift.
Especially fast growing Asian markets such as China have become impossible to ignore.
In this session, we will discuss inbound consumption, cross border EC, international trade, philosophies and successes in generating demand from abroad, using examples from support businesses.
