The State of Information Collection and Decision-Making in Today’s R25 Generation, Unbound by “the Three Nones”
Premium 14:50 - 15:10
Session summary
The spread of the Internet and social networks has made vast amounts of data available, and the values and lifestyles of young people are diversifying. Many marketers are left wondering what today's twenty-somethings are thinking.
With special celebrity guest Genki Sudo, this talk will untie the state of information collection and decision-making by today's R25 generation from "the three nones," and will examine the optimal marketing methods by which companies can reach this generation.
