What is the key for creating an ideal briefing to your business partner ?
Round Table Discussion #1 11:45 - 12:45
Session summary
As a marketer, It is necessary to communicate with agency/media/solution vendor on regular base. sometimes even you thought that you clearly showed them the objective, the outcome comes up with unsatisfied level. In this round table discussion, we all discuss the key elements for sending the right message/business objective to your business partner.
Funnel1 welcomes Daisuke Otobe Founder at Coup Marketing Company as the main moderator for this discussion. Mr. Otobe is a former CMO at Shiseido Japan. it will be very exciting discussion with his experienced insights.
