What TV Media Expert Toyota Expects for the Future of Digital Branding
Workshop B-1 13:50 - 14:30
Session summary
Toyota is No.1 in global sales share and surpasses more than 40% in the domestic sales share. What is the ultimate branding Toyota is aiming for? Now that budget allocation is increasing in digital, we will discuss the branding of video marketing of Toyota. Mr. Adachi, who has been the committee member of Japan Car of the Year will interview Mr. Dobashi, who has been leading Toyota's marketing for many years.
