Visualize Brand Advertising Effectiveness – Motivation Match, Brand Lift Cost, Neuroscience Research, etc. Transition from Quantitative Reach to Qualitative Reach
Workshop B-2 13:50 - 14:30
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Session summary
The value of TV commercial frame was influenced by the quality of the program and audience quality. Now, with digital involved, people are more interested in quality of reach. We will discuss the visualization of the quality of digital reach such as attribute of the audience, neuroscience, and customer journey.
