Hear the Truth from Foreign Firm’s Marketers! Challenges of Localizing Global Strategies
Workshop B-4 13:50 - 14:30
Moderator
Speaker
Session summary
As many Japanese companies advance to overseas market, knowing the foreign firm' marketing in Japan will be a good example. We will discuss how they launch in Japan, convince localization, negotiate the parts that can be altered, and exchange information with their headquarters efficiently.
