Amazon’s now transformed into a huge marketing platform
10 mins Spotlight #2 11:05 - 11:15
Sponsor
Speaker
Session summary
Amazon, which leads the e-commerce domain globally, develop various advertising products in Japan,using innovation in technology and huge amounts of data.
Among them are not only promotions within Amazon,but also products for effective cognitive acquisitions both onsite and offsite of Amazon.
In this presentation, we will introduce the strategy to utilize Amazon's product in full-funnel of promotion regardless of manufacturer or non-manufacturer.
In addition, I will tell you about the success pattern and know-how of promotion utilizing Amazon from the standpoint of one advertising agency, with actual examples.
