Executive Creative Director who started content development by science
Networking Lunch 12:35 - 13:50
Sponsor
Speaker
Session summary
Previously marketing was guaranteed by gentle yield of consumers due to cognition of campaign centering on TV commercials.
However, due to excessive amounts of information and diversification of devices, the brand side is "defining the limit of traditional marketing" that does not lead to business contribution even if it is recognized.
In addition, the agency's proposal is "reach" or "cognition", and the situation of scarce KPI setting is also brand side dissatisfaction.
Together with our ECD, I am testing and offering brand "business contribution" solution that does not rely on cognition and ad-tech.
It is not only the "impression" area of advertisement but also communication improvement by science for "experience" and "sales floor" with consumers' brands.
Going to Kagoshima, seeking brands that want to improve relationships between consumers and brands with creativity and content.
