Now, One to One marketing on print media is beginning to be attracted
attention as a form of new communication. Evolution of digital printing
makes it possible to deliver DM with “personalized (optimum) timing” and
“personalized (optimum) content” for each customer, thinking of utilizing
media that was said to be analog in every scene It is now available.
Nowadays scenarios such as incorporating DM into step mails such as
basketball have been realized, and now new scenarios involving stores are
born one after another. We will verify the front line of “digital DM”
originating from e-commerce that evolution of digital printing evokes,
along with the latest achievements.