※Temporary schedule as of May 2018. It is updated from time to time.

08:00 - 08:15

Networking Breakfast：1stday Review/Presentation

Let's have breakfast and network with participants.Also, a review on the previous day and a special presentation will be held.

08:15 - 08:30

Breakfast 1 How to improve your CVR by integrating on-site marketing automation tool

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On-site marketing automation tools have been prevaling recently, but to get its most result, you should learn how to write its scenarios, optimize with a/b testing, or to examine results. In this presentation, Sprocket and its clients show you how...
Speaker
Koji Fukada
Sprocket, Inc.
Co-founder & CEO
08:30 - 08:45

Breakfast 2 About mobile marketing platform utilizing customers’ receipts

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FeliCa Networks, Inc. has been providing Mobile FeliCa Platform since its foundation in 2004. Mobile FeliCa Platform was also adopted for Apple Pay in 2016. In our presentation, we introduce our new mobile marketing services below, which u...
Speaker
Ryo Sawaki
FeliCa Networks,Inc.
Products&Services ... more
08:45 - 09:00

Breakfast 3 How to use Apps connected with customers

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In order to build a mobile first strategy, optimizing websites for mobile use was the obvious. But with the app market growing, many are realizing that preparing an app for business is essential. This year, many of our clients are experiencing the...
Speaker
Takehiro Kishi
TSI EC STRATEGY CO.,LTD
General Manager
Speaker
Yohei Kaneko
Yappli, Inc.
Evangelist
09:15 - 10:05

Keynote #2 Marketing Needs Fostering Love

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Former vice president of Proctor and Gamble, President of Dyson Japan, President and COO of Japan Toys R Us, Hiroko Wada speaks at our Brand Summit. Who owns the brand? Now that digital communication became the standard, we need to think of the re...
Speaker
Hiroko Wada
Representative, Office WaDa
Consultant
10:25 - 10:55

Insight #2 “Digital Shift” to “Global Shift” The age of globalization in the Japanese advertising Market

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Amidst a rapid population decline in the Japanese market, we are leaving Datashifting behind, and ushering in an age of Globalshift. Especially fast growing Asian markets such as China have become impossible to ignore. In this session, we will d...
Speaker
Tomonari Hamano
Trend Express Inc.
CEO
10:55 - 11:05

10 mins Spotlight #1 What are your customers expecting on your website?

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What are your customers expecting on your website? We believe that site search is the best place to listen to the customer’s demands. In this session we offer some internal viewpoints of site searches providing an opportunity to re-think about y...
Speaker
Yuji Kawabe
Business Search Technologies Corporation
President
11:05 - 11:15

10 mins Spotlight #2 Amazon’s now transformed into a huge marketing platform

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Amazon, which leads the e-commerce domain globally, develop various advertising products in Japan,using innovation in technology and huge amounts of data. Among them are not only promotions within Amazon,but also products for effective cognitive ...
Speaker
Kazumasa Tamaishi
Septeni Japan, Inc.
Brand Promotion Gr... more
11:15 - 11:25

10 mins Spotlight #3 What is the video marketing strategy to attract users in this exessive information age.

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As smartphones become more common, more SNS and apps are created. Now we are living in an informational age with an exessive amount of information. Now it is up to users to decide which information to take in or not. Even if you try to appeal to...
Speaker
Teppei Shioguchi
PROOX, Inc.
Consulting Group　B... more
11:45 - 12:45

Round Table Discussion #1 What is the key for creating an ideal briefing to your business partner ?

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As a marketer, It is necessary to communicate with agency/media/solution vendor on regular base. sometimes even you thought that you clearly showed them the objective, the outcome comes up with unsatisfied level. In this round table discussion, we...
Speaker
Daisuke Otobe
Speaker
Yoichi Tanaka
Funnel1
Founder
12:45 - 13:25

Networking Lunch

Please make effective use of lunch time as networking & information collection. We also have a presentation during lunch.

13:25 - 13:40

Lunch #1 About the method of providing the information that consumers need ～The latest SEO and content marketing～

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In the today when the spread of smartphones, there is so much information around us these days. It is getting more and more important that marketer should acquire what consumers need and how they provide them appropriately. SEO and content marke...
Speaker
Ryo Yoshioka
Willgate,Inc.
Co-founder of Will... more
13:40 - 13:55

Lunch #2 Web marketing that Nippon Travel Agency to tackle on their own

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Our company Nippon Travel Agency is a so-called well-established comprehensive travel agency which celebrates its 114th anniversary. In this session, we will review the history of the 2010s when we have expanded our business by preparing a busines...
Speaker
Kazuki Shimizu
ATARA,LLC
Executive Officer ... more
Speaker
Masaki Sano
NIPPON TRAVEL AGENCY Co.,Ltd.
MANAGER
13:55 - 14:40

Keynote #3 Gender Equity – Having women leaders beat the market

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iMedia's first Keynote on Gender Equity will help male and female leaders understand how to improve communication, decision-making and the bottom line by addressing and solving for internal and external barriers for women in business. The presenta...
Speaker
Jenn Willey
Wet Cement
Founder & CEO, Wet... more
14:50 - 15:10

Premium The State of Information Collection and Decision-Making in Today’s R25 Generation, Unbound by “the Three Nones”

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The spread of the Internet and social networks has made vast amounts of data available, and the values and lifestyles of young people are diversifying. Many marketers are left wondering what today's twenty-somethings are thinking. With special ce...
Speaker
Masaki Watanabe
sinR25, Inc.
Director and chie... more
Speaker
Genki Sudo
15:10 - 15:35

Special Talk デジタルがNO.1メディアになる時代　広告主とエージェンシーが築く、次世代のパートナーシップとは。

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企業の広告宣伝活動において、デジタルの比重は年々高まりを見せている中で、課題も浮彫になってきています。 目的は投資に対する成果を上げる事にあり、デジタル業務を推進する事ではありません。 これからの時代に求められる、企業とエージェンシーの次世代のパ...
Speaker
Shiroyuki Dobashi
Delphys.inc
Speaker
Yoshihiro Sakai
CyberAgent, Inc.
General Manager of... more
15:45 - 16:45

Round Table Discussion #2 What is an advertisement that you would like to recommend to your important person?

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We are working on the theme of "Advertisement not to be disliked". I think that being hated is one of the big themes in the advertising industry now. Last year's roundtable we discussed everyone with the theme "favorite advertisement / disliked ...
Speaker
Daisuke Takahashi
popIn.cc
取締役副社長
17:05 - 17:15

10 mins Spotlight #4 Marketing, based on empathy of influencers and their followers

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These days many marketers try to collaborate with influencers since Youtubers have become so popular. But marketers see influencers as just a new media, so their relationships are not always sound. In order to collaborate influencers better, how m...
Speaker
Yuzuru Hanai
THECOO Inc.
CMO
17:15 - 17:25

10 mins Spotlight #5 What is the difference and important things between Japan and Asia in advertisement?

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In Asian countries, cultures are of course different and marketing measures and advertising expressions are also different. In many cases, Japan's winning pattern does not fulfill for clients' requirement. It is important to conduct localized mar...
Speaker
Masakazu Arakane
AdAsia Japan Inc.
Senior Manager, Ad... more
17:25 - 17:35

10 mins Spotlight #6 FYI Advertising is Dead. How to Survive in the Age of Content Abundance

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On BTS’s Twitter account, their simple selfies get retweeted 500,000 times. Considering that it’s not uncommon to find promotional Tweets receiving 50 RTs, we must face the fact that we possess only 1/10,000 content power, or that we’re being cons...
Speaker
Yusuke Watanabe
CHOCOLATE inc.
CEO / Founder
17:35 - 18:05

Insight #3 A tyrannosaurus of data industry, “Amazon”! Can we achieve “co-evolution”?

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"Co-evolution" is a phenomenon which two mixed species population interinfluence and develop together. Credit Saison have a strategic initiative of promoting this "co-evolution" in the marketing industry by utilizing the data. We would like to pro...
Speaker
Hiromi Kurita
Credit Saison Co.,Ltd
Digital Marketing ... more
18:25 - 19:10

Closing Panel BACK to the BASIC

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Dialogue to wrap-up the first two days of the Brand Summit. Please look forward for this discussion about brands, advertisement, and communications. Maybe we can hear the secrets of the independence of Premium Malts or the rehabilitation of whiske...
Moderator
Shinichi Sano
BBmedia inc
CEO
Speaker
Kazumasa Kubota
19:20 - 21:20

Networking Dinner & Party

Please use the time of dinner as a networking time to share things you noticed by listening to each session on the second day and deepen your understanding. By talking to various people, new discoveries and perspectives are obtained.

21:20

The end of DAY 2