BRAND SUMMIT 2018

Brand Only Breakfast #1 Latest Video Ad Case Study in a Mobile-First World: BizReach, Inc – Improving Internet Ad

Brand Only Breakfast #2 Possibilities of fan database marketing at the point of user contact

The real digital and multi-channelization of customer contact is proceeding. From the perspective of the company, contact with the customer is diversifying more than ever before and is directly changing while at the same time the method for...

Workshop A-1 Challenge to the Unknown Mars – Latest Brand Development and the Ideal Relationship with Agencies

Workshop A-2 To Those Worried about Gender Management Do Companies Really Profit from Women Empowerment?

"Gender and age does not matter" is an ideal value but in reality, the work environment is still not ready for this. Female leadership is supposed be the lead but many companies are having difficulty with this gender bias. Would female employees...

Workshop A-3 How Do You Survive in a Limited Business Area? Top Regional Company Talk About Regional Revitalization

Decrease in consumption due to the population decline and deterioration of economic strength will be a big burden on the Japanese economy. The future of Japan lies in regional revitalization. We will interview the owner of Saga Shin bun and the ...

Workshop A-4 Rethink Brand Safety Now

Breakout #1 A good way to use digital marketing thinking from a creative perspective

Today,many companies are using Video Advertising as their Digital Advertising. Digital Video Advertising is effective when it is necessary to supplement needs of reaching potential audiences who do not watch TV commercials and it is definitely an ...

Breakout #2 Daily search 10 billion times! Baidu sees Chinese web users insight

Breakout #3 The best way to increase the smile of customers in “My Own Customer Experience”.

A plurality of marketing tools and data corresponding to fragmented ranges exist within the company, thereby creating a division of customer experience. Therefore, many companies are faced with the problem of getting away from standing on a simple...

Breakout #4 Practices & Data-Driven Strategies for Achieving Marketing Goals

Supership provides a one stop solution built on an elaborate wealth of data that allows us to offer clients highly accurate, data-driven data marketing consultations from measurement planning to implementation. In this session, we welcome Supersh...

Breakout #5 Examples of successful branding using short videos that appeal to the Millennials

GIFMAGAZINE, Inc. runs Japan's largest GIF platform. It has also worked on various projects targeting the smartphone generation that take advantage of the short and looping nature of GIF animations. Making use of videos is now essential to brandin...

Breakout #6 Best practices in capturing younger audience through insight-driven video

この度、世界最大級の映像クリエイターネットワークを有する米FULLSCREEN INC.、及び、日本最大の映画製作・配給会社である東宝株式会社との協業により、AlphaBoat合同会社を設立しました。 AlphaBoatは、「クリエイターが創るコンテンツの力で、YOUTHをブランドに...

Networking Lunch Executive Creative Director who started content development by science

Previously marketing was guaranteed by gentle yield of consumers due to cognition of campaign centering on TV commercials. However, due to excessive amounts of information and diversification of devices, the brand side is "defining the limit of...

Workshop B-1 What TV Media Expert Toyota Expects for the Future of Digital Branding

Toyota is No.1 in global sales share and surpasses more than 40% in the domestic sales share. What is the ultimate branding Toyota is aiming for? Now that budget allocation is increasing in digital, we will discuss the branding of video marketin...

Workshop B-2 Visualize Brand Advertising Effectiveness – Motivation Match, Brand Lift Cost, Neuroscience Research, etc. Transition from Quantitative Reach to Qualitative Reach

The value of TV commercial frame was influenced by the quality of the program and audience quality. Now, with digital involved, people are more interested in quality of reach. We will discuss the visualization of the quality of digital reach suc...

Workshop B-3 Arrival of 5G- Special Showdown with Video Streaming Companies

How will the contents studio Alphaboat challenge the growing video streaming key player AbemaTV? As the delivery speed and data capacity increase drastically before the year 2019, we will discuss the outlook and the ambition of the video streami...

Workshop B-4 Hear the Truth from Foreign Firm’s Marketers! Challenges of Localizing Global Strategies

As many Japanese companies advance to overseas market, knowing the foreign firm' marketing in Japan will be a good example. We will discuss how they launch in Japan, convince localization, negotiate the parts that can be altered, and exchange inf...

Workshop C-1 Learn from the Food Industry! Fostering Love to Brands

The theme of this year's Brand Summit is Marketing Fostering Love. Unfortunately, consumers do not get that attached to brands that easily. What do we need to do in order to have the customers love our brands? We will discuss this theme with th...

Workshop C-2 Thorough Discussion of the Real Partnership with Agencies in this Marketing Revolutionary Era

Workshop C-3 How to Confront with Data to Acquire Lead Generation?

As various marketing techniques appear, the closer you are to the consumers, the more you need accurate CRM numbers. On the other hand, how do you gather potential customers? We will discuss the importance and the challenges of lead generation. ...

Workshop C-4 Global Perspective and Global Strategies Needed for Brands

As the Japanese market shrinks, the need to go into the foreign market increases. However, the reality is that not many Japanese companies have been successful. We will discuss the importance of global strategies for brands to compete in the for...